Then called "Modas Belize", the first store opened on Rua Pascoal de Melo, in Lisbon, on November 15, 1989. The previous owner left a special request; that the brothers would continue the legacy of their family business using the branded bags he had left in the store. Thus, the brothers embarked on the incredible adventure of building a brand that was guided by a remarkable lifestyle.

Shortly after launching their business, the brothers traveled to Florence, Italy, to participate in their first Pitti Uomo, the most important international event for men's and men's clothing and accessories collections and for the launch of new design projects. men's fashion. That was when the idea of ​​developing a high-quality product and raising service standards emerged. Attention to product and service excellence has been the main focus since then. The product showed good taste; fashion was brought directly from Italy, before the main competitors.

The first small store was situated on a busy street in the heart of Lisbon, bathed in the aroma of fresh coffee and hot cakes. And, also for this reason, we continue to offer a coffee to our customers today, while inviting them to enjoy our spaces and do their shopping in a unique environment of well-being. The brand is proud to offer a unique shopping experience, combined with a very unique lifestyle and a tailoring service that is synonymous with personalized service.

Service and experience are part of the brand's DNA, resulting from these brothers' passion for creating high-quality clothing, always combined with excellent service. It is no secret that the brand, through Sacoor Business School, recognizes the importance of continually training its employees in the art of welcoming customers, a characteristic so typical of the Portuguese, thus developing a loyalty strategy, a driver for business growth.

It was in 1997 that Sacoor Brothers opened its first store inside a shopping center. The largest in Europe at the time. The challenge was great and a lot was learned from this experience. The first collection of shirts for the season was sold in just 15 days, a sign that more work was needed on sales forecasting, logistics and organization. But more importantly, it allowed us to realize that there was demand from customers.

The national expansion of the business began in 2000 in the city of Porto, named European Capital of Culture several times. The first store outside Lisbon was in Norte Shopping. It required a large investment in logistics, as well as in the standardization of processes and procedures. There has always been strict control to ensure that all new Sacoor Brothers stores offer the same high quality.

In 2007, it began its international expansion in Spain and the United Arab Emirates. The first store opened at Dubai Festival City Mall. The brand also opens stores in Bilbao and Barcelona, ​​in Spain. Other stores followed in Seville, Brussels, Chisinau, Madrid, Bucharest, Oman and Bahrain.

The Sacoor Brothers loyalty card, created in 1991, was a pioneer in the Portuguese market and brought its customers access to a range of news, discounts and services. Cards were sent directly to the Customer's address. Nowadays, it is a digital card that can be used online and offline.

In 1997, Sacoor Brothers had a big hit with their iconic shirts with large mouse and bear prints. A unique model of shirts that marked a generation.

After mastering the art of dressing men, Sacoor Brothers expanded the business with the launch of the Sacoor Woman line in 2001, available in Sacoor Brothers stores. The brand also understood the need to offer its style to younger people, opening its children's stores in 2014, and Sacoor Blue in 2021.

The elegant and sophisticated actress and TV presenter, Catarina Furtado, accepted the brand's invitation to become the first ambassador for this line. Other celebrities followed, such as Sarah Wayne Callies, Khandi Alexander, Rachel McDowall, Irina Shayk and Ana Beatriz Barros.

The Tailoring service was one of the major differentiating features added to the brand in 1998. In the beginning, not all stores had the capacity to have in-house tailoring services to satisfy Customer requests. For this reason, tailoring orders began to be centralized in Lisbon for greater response capacity.

Concerned with customer service, the company began audits in its stores in 2000. Over the years, audit reports have become an important evaluation tool that helps sales teams maintain high standards of image quality. and store service.

In 2006 Sacoor Brothers adopted the greyhound as its logo, after having had a plane tree for several years. The greyhound symbolizes elegance, balance and nobility, as a way of reinforcing the brand's premium positioning.

In 2018, the online store opens, offering customers a new way of purchasing, according to their convenience

Sacoor Brothers doesn't just make clothes. Creates pieces that reflect emotion, aesthetics and a deep appreciation of culture, resulting in timeless designs, rich in history and tradition, yet perfectly modern.

Sacoor Brothers is today a premium brand that offers refinement to those who appreciate eternal elegance. What started as a small store in Lisbon is now an internationally recognized brand, which invites its customers to enjoy an incredible retail experience, with a distinct fashion spirit.

Today, proudly present in 16 countries, Sacoor Brothers recently opened its 115th store. Men, women and children can now experience the Sacoor Brothers world in Portugal, Romania, United Arab Emirates, Qatar, Bahrain, Kuwait, Saudi Arabia, Jordan, Palestine, Algeria, Indonesia, Malaysia, Singapore, Sri Lanka, Georgia and South Africa .